MSc Programme in Publishing (Double Major)

MSc Programme in Publishing (Double Major)

DEPARTMENT OF INFORMATION SCIENCES

To qualify for admission, students are required to have completed an undergraduate study programme in the field of Humanities or Social Sciences with 180 ECTS credits acquired.

2 years (4 semesters)

60

Master in Publishing

Upon completion of the study programme in Publishing the students will have acquired the following key competencies (in accordance with the understanding of key competencies in the European and the Croatian Qualifications Framework):

• communication in the native language – the students develop and improve their communication skills in their native language by editing and formatting texts; students develop special, extremely high competencies in written discourse work
• basics of information and communication technologies – the students acquire a high level of skills for working with information and communication technologies, such as preparation and creation of electronic publications, usage of programmes designed to format text and illustrations, search in digital repositories and databases, etc.
• organisation of learning - due to the interdisciplinary nature of the field, students acquire the skills to connect the various theoretical approaches and different organizational models and their application in the realization of specific tasks, learn how to manage knowledge to facilitate the realization of projects, etc.
• civic competencies - the students develop a sense of responsibility towards the society, the importance of dissemination and promotion of cultural and scientific achievements, the importance of the right of access to knowledge and information, they gain awareness of information richness as a precondition for progress, of the importance of the plurality of opinions and ideas for the development of democratic systems, etc.
• entrepreneurship - through association with the labour market the study programme encourages entrepreneurial spirit, develops awareness of the potential and importance of success in a competitive and innovative work environment, develops autonomy and responsibility for the tasks given, and given the nature of the publishing business, in particular, develops the capacity of teamwork
• cultural awareness and expression - the students acquire awareness of the importance of the beauty of both the written and the oral discourse, get familiar with the book as a medium and an integral part of the national cultural heritage, meet different technologies for the transfer of cultural content, develop a critical attitude towards the ideas and opinions expressed.

• market research and examination of the possibility of action by the publishing house, the analysis of the existing and the creation of new market niches
• selection, contact, engagement and acceptance of authors and copyright manuscripts
• acquisition, editing and dissemination of manuscripts and sequential adjustment of the manuscripts to various publishing products
• contextualizing specific publishing products and the application of appropriate procedures for the design, distribution and marketing
• assessment of the appropriateness of the content for a specific publishing area following the knowledge of the structure of publishing areas and their respective features
• ‘merging’ of marketing and distribution models with specific authors and authors' manuscripts
• assessment of the quality of the author's works, the cost of production and sales opportunities and making decisions about the viability of investing in certain authors or projects
• assessment of the cultural and scientific value of the work with the help of the reviewers and other experts
• editing and participating in the shaping of the book in order to meet the expectations of the authors in accordance with the specifics of a publishing area
• use of new technologies to reduce production costs, develop new marketing techniques with the aim of using 'digital communication channels'
• promotion of books to targeted customers, intermediaries (e.g., booksellers) and key buyers (e.g., ministries, school boards, etc.)
• creation of short-term and long-term publishing plan and sequential record keeping of editorial procedures and timeliness of these actions